Our Services

Product Positioning and Message Testing  This helps our clients move to a clear, articulate value proposition so that customers understand the product and its value both technically and economically. Our perspective is that customers will not buy what they do not understand.

Product Packaging and Pricing  Many product packaging and pricing is too complex for customers.  If the product does not have a well defined entry point, it will be difficult for customers to get started. Modular packaging and pricing are often the secrets to success.

Partnership Strategies  If a company has a well defined partner strategy it can make a difference between success and failure. We work with our clients to help define a partnership strategy that gets results.

Customer Advisory Boards  A Customer Advisory Board is an effective way to understand how customers want to interact with your company.  What do customers like? How do they need you to change? Where are customers headed in the future?  This service will help you develop effective go to market strategies that link the emerging customer needs to the great potential buried in your products and services.

Competitive Analysis  Our analysts work to provide an understanding of competitive threats so that you are your product and sales teams are prepared.

Due Diligence We help customers analyze potential acquisitions and technology directions. We provide an objective assessment of the potential acquisitions based on technology soundness, fit, and effectiveness.

New Data Product go-to-market strategy

Positioning based on what it is, the technical and business value

Competitive analysis and strategies for overcoming objections

Mentoring and guidance for entrepreneurs

Content creation including e-books, video panels, speaking engagements, customer benefit
studies, blogs and podcasts

Get in touch

judith.hurwitz@hurwitz.com 617-875-3618