Our Mission
We help software businesses position their offerings to solve key customer problems.
Data and advanced analytics is the cornerstone of business success. There is no lack of data in the world. There are plenty of databases, machine learning models, and AI-based applications. The real question is how do you harness the incredible insights in your data to stay ahead of the competition?
Hurwitz Strategies focuses on how to translate data to go beyond correlation to gaining insights into the cause and effect of data. However, to be successful businesses need to have the right understanding of what approaches and emerging technologies to use.
Hurwitz Strategies helps your business answer the following questions:
- What do you do when you wake up tomorrow morning? You need to be able to show prospects that there is an easy onramp to get started with your products.
- How will your offering make your customer successful so that your best customer who pushed to buy your product gets promoted?
- Can you provide your customer with a concrete way that the product you are selling will improve their ability to compete?
- How do you create stickiness with your product? Once a customer buys how do you ensure that they remain a customer over the long term? Few products are unique with no competitors. How do you demonstrate your long term value?
- Prospective customers will not buy what they don’t understand. You have to be able to explain even the most complex technology in order to win deals.
We provide go to market strategies for emerging software companies in data, AI, and cloud. We provide software vendors with go-to-market strategies.
We provide leaders with positioning and competitive insights. We provide mentoring and advice to management teams entering markets with new technologies.
It is our view that business leaders will not buy technology that they don’t understand. Business leaders will only purchase technology that will impact their ability to grow revenue and improve their competitive position in rapidly changing markets.
Get in touch
judith.hurwitz@hurwitz.com 617-875-3618